Arts and the Creative Process

The primary types of articulation in expressions of the human experience are painting, music, theater and move. Craftsmanship disciplines have been in presence from the earliest starting point of time. Man has an instinctual need to communicate himself.Thus, this was showed in divider canvases in Egypt, silk artistic creations in the Asian people group, Greek models in European urban communities among other artifacts.DanceThe first move is salsa. The essential component in this move is weight change. The artist moves their weight without influencing the chest area. Just the lower body moves to the music. This is regularly an accomplice move. It is frequently performed by a man and a woman.The pace of the move changes with the drummer’s thumps. It tends to be quick or respectably moderate. The developments in this style are liquid since it was initially obtained from a few different impacts (Cooper, 2001).The second is the Waltz. This move was conceptualized in the eighteenth c entury in Eastern Europe. It is a couples dance, where the artist floats effortlessly over the stay with an accomplice. The fundamental advances are moderately simple to learn. The accomplices hold each other close while moving. There is a pioneer, the man, who shows the devotee, the lady, the following stage. The third is tap dance.Here, the entertainer wears uniquely made shoes that produce a reasonable tapping sound when they hit the floor. The tap sounds must change to make an alternate reverberation with each progression (Dolfsma, 2004). The entertainer must adjust their weight on the wads of their feet. The feet are utilized to deliver cadenced sounds.The last move is the break move. This was basically a road move. The style incorporates gracefulness and style. The breaker’s chest area must be extremely strong. The head and hands are generally used in this dance.MusicThe first classification of music is pop. This is the well known music at any one time. The entertainers can differ in number. The tunes have a melodic theme that is anything but difficult to remember.â However, the tunes are organized in the customary structure. The second is Rock and Roll. Guitars are the principle instruments played here. The music has increased monstrous well known intrigue throughout the years (Dolfsma, 2004). It is genuinely propelled by Blues music. There are two sorts, delicate and hard rock.The third sort is Gospel music. It is sung to communicate confidence in Christianity. It is a substitute to customary music in the common domain. It is communicated in every single other kind. The primary topic is offering acclaim to God. The last type is neo-soul. It is a genuinely late type of amicability. This music is lovely. The subjects of the melodies are generally socially cognizant. This music is a mix of jazz and hip-jump.

Business Project Essay Example | Topics and Well Written Essays - 5000 words

Business Project - Essay Example It is additionally observed that a retailer ought to likewise deal with their own finish of the procedure. For example, it very well may be a smart thought for a retailer, for example, Walmart to ensure that their armada are proficient and drivers prepared to diminish armada inactive time. The case examination part takes a gander at the things that Walmart has done to ensure that their flexibly chain is supportable. At this stage their weaknesses are additionally talked about. Be that as it may, at the end it is inferred that in spite of the way that there are various things that Walmart has not done, the manageability of their flexibly chain has essentially improved over the previous decade. There are various proposals made on how Walmart can additionally improve the maintainability of their flexibly framework. Walmart Inc. is an American global organization that runs a chain of warehousestore and retail establishments. The company’s home office is in Bentonville, Arkansas. By income, Walmart is viewed as the biggest organization on the planet. It is additionally accepted to be among the top private manager on the planet with a record of in excess of 2 million workers. The organization has in excess of 11000 stores in 27 nations. The organization utilizes various names in various nations. In the US the organization is known as Walmart. In Mexico it is known as Walmart de Mã ©xico y Centroamã ©rica. In the UK Walmart utilizes the name Asda, while in Japan and India it utilizes the names Seiyu and Best Price separately. Walmart is constrained by the Walton family who own half of the organization. Walmart is viewed as the biggest retailer of basic food item items in the US. The tasks of Walmart in the US are classified into retail arranges in particular: Walmart Supercenter, Walmart Discount Stores, Walmart Neighborhood Market, Supermercado de Walmart, and Walmart Express. Walmart Discount Stores convey general product and different staple goods. A significant number of them additionally have drug stores,

The Crucible Reasons Innocent People Confessed to Witchcraft essays

The Crucible Reasons Innocent People Confessed to Witchcraft expositions Living in Salem, Massachusetts in 1692 during the Witchcraft Trials must had been an uncanny occasion to understanding. The whole black magic agitation began on the grounds that individuals were pointing fingers at one another. Blameless ladies and kids were being denounced for ludicrous reasons, for example, strange book perusing and having poppets, or cloth dolls, lying around the house. The manner in which the legal framework worked in the 1600's was totally fumbled. It let liable individuals live and guiltless individuals kick the bucket. On the off chance that one was blamed they were given one for two decisions, they could either admit and live or not admit and be hanged. In this way honest individuals that were being blamed would admit to spare their life, despite the fact that they were not witches. Ladies that were blamed for black magic could settle on a third decision that men proved unable. One would settle on this decision when they would not like to darken their name by conceding and still needed to live. This decision was to argued that one was pregnant. At the point when one settled on this decision their preliminary would be procrastinated on for a while on the grounds that the higher authorities would not have any desire to slaughter the guiltless baby. For instance both Sarah Good and Elizabeth Proctor didn't admit yet said they were pregnant so they were both tossed behind bars until they conceived an offspring or the authorities could certainly decide whether in actuality they were pregnant. All through the story individuals for the most part viewed themselves as the main goal and they could think less about the others around, this implied they all paid special mind to simply themselves. For this explanation a significant number of the individuals in Salem, regardless of whether a witch or not, would admit so they could live. They would not mind that honest individuals were passing on in light of the fact that they would not admit to black magic like different weaklings that admitted just to live. This was Titubas admission, who was one of the primary people to be charged. No, no, dont hang Tituba! I tell h... <!

Using Easy Argument Essay Topics

Using Easy Argument Essay TopicsIf you have decided to write a simple argument essay, then you should start the process by writing a list of easy topics. Before writing your argument, it is important that you look at the contents of your topic list and make sure that they are not too general or too specific. You should ensure that your thesis is crystal clear, that you explain your topic well, and that you do not become too involved in arguing. Your paper will be much more effective if you do not get too emotionally involved in the argument.As you start to write your paper, pick a topic that interests you. Do not put too much emphasis on any one topic because it is likely that you will write a much better argument when you only focus on a few main points. If you only have one topic, then you may only need to include an introduction, conclusion, questions, and a brief paragraph summarizing your topic. Many students tend to use a limited topic in their essay. If you have a limited topi c, then you should make sure that you select the best topic in order to make sure that your argument is very powerful.Once you have chosen a good topic, you can move on to writing your essay. Writing a simple argument requires very little effort on your part. You only need to make sure that you answer all the questions that your topic requires. The more questions you answer, the more successful your argument will be. You should also make sure that you add the most important pieces of information into your essay so that you can focus your entire paper around your topic.For example, if you have a large class, you may need to use a list of argumentative tools. You may need to create an argument using several general statements or by creating three or four main ideas that all explain the same thing. However, the fact that you are able to argue effectively with the use of a limited topic shows that you are really knowledgeable about your topic.In addition to presenting your argument with the use of a limited topic, you should always think of ways that you can further discuss your argument. This way, you are not making your argument too complicated. Many students use many different arguments in their argument essays, which can be boring. Instead, you should select a few easy topics that you know well and present these in your argument.It is possible that you will make a mistake while you are writing your argument and forget to include one important point. In this case, it is good to ask your classmates for help. If you are unsure of a particular point, you can ask your peers for help in reading your essay.Finally, it is important that you look at your specific essay topics to see how you can make the most of them. You may find that your argument will be much stronger when you use a particular topic, and you can also use several different topics in your argument to make your paper more interesting.

The Grapes Of Wrath By John Steinbeck Essay - 1653 Words

In John Steinbeck’s novel The Grapes of Wrath, the hardships of the Great Depression lead the Californians and the Okies to treat each other kindly or harshly, based on their own concerns of the future. Social criticism and class conflict are primary themes in this novel because of the unjust treatment the Californians give to the Okies throughout the story, but this is not the only relationship Steinbeck focuses on. He also writes and explains the relationship among the Okies. Steinbeck was born in Salinas, California, where a part of this novel takes place, and Steinbeck uses his experience of working as a hired ranch hand during the Great Depression in the novel. The foundation of The Grapes of Wrath are the problems and tragedies that the Great Depression brings to the Okies. During the Great Depression, which lasted from 1929-1939, the stock market crashed and companies and businesses did as well. Banks lost life savings, leaving the majority of the United States broke. T hen, sandstorms that covered 5 million square miles of the Midwest left farmers without farms or money (â€Å"Grapes,† Novels 114). The bank had to force farmers out of their homes and these farmers and their families began migrating to California and were nicknamed â€Å"Okies†. Unfortunately, the Okies were hated by the Californians rather than welcomed. Many different kinds of people in California hated the Okies for various reasons. The first kind of people were the laborers. The laborers hated the OkiesShow MoreRelatedThe Grapes Of Wrath By John Steinbeck Essay1622 Words   |  7 Pages The Grapes of Wrath John Steinbeck, widely viewed as one of the most finest and powerful American writer, born to a middle-class family in 1902 in the Salinas Valley of California. Steinbeck is a writer who often spoke for the people. The Grapes of Wrath is a great movie, published in 1939, filled with many universal truths and views on human nature and society, especially where class is concerned. In the article, John Steinbeck The Grapes a wrath: A Call to Action says, â€Å"Steinbeck’s novel showcasedRead MoreThe Grapes Of Wrath By John Steinbeck1075 Words   |  5 PagesKirsten Lloyd Mr. Eldridge AP Junior English 21 August 2014 Grapes of Wrath â€Å"Sometimes even to live is an act of courage.† (Seneca), In the 1939 novel, The Grapes of Wrath by John Steinbeck, the reader accompanies the Joad family as they struggle to escape the crippling Dust Bowl of the mid- 1930’s. In hopes of establishing a new life for themselves after being forced off their land the family embark on a journey from Oklahoma to California in search of fruitful crops and steady work alongRead MoreThe Grapes Of Wrath By John Steinbeck1563 Words   |  7 Pages John Steinbeck’s novel, The Grapes of Wrath, depicts a migrant farming family in the 1930s. During this time, life revolved around the Great Depression and the Dust Bowl, making circumstances difficult for almost everyone involved, especially those who had little. This time of drought and despair caused people to lose hope in everything they’ve ever known, even themselves, but those who did not, put their hope in the â€Å"promised land† of California. Here, the grass was thought to be truly greenerRead MoreThe Grapes Of Wrath By John Steinbeck1189 Words   |  5 Pagesâ€Å"The Grapes of Wrath† Shortly after being released John Steinbeck’s book â€Å"The Grapes of Wrath† was banned because many critics viewed the novel as promoting communist propaganda, or socialist ideas. The ideas that many of these critics point to is Steinbeck’s depiction of the Big Banks/ Businesses as monsters, the comparison of Government camps to a utopia in contrast of the makeshift â€Å"Hoovervilles,† and the theme of the community before the individual, In his novel â€Å"The Grapes of Wrath† John SteinbeckRead MoreThe Grapes Of Wrath By John Steinbeck1093 Words   |  5 Pages In John Steinbeck s The Grapes of Wrath, Tom Joad and his family are forced from their home during the 1930’s Oklahoma Dust Bowl and set out for California along with thousands of others in search of jobs, land, and hope for a brighter future. The Grapes of Wrath is Steinbeck’s way to expound about the injustice and hardship of real migrants during the Depression-era. H e utilizes accurate factual information, somber imagery, and creates pathos, allowing readers connections to the Joad’s plightRead MoreThe Grapes Of Wrath By John Steinbeck1190 Words   |  5 PagesThe Grapes of Wrath April 14th, 1939, John Steinbeck published the novel, The Grapes of Wrath. The novel became an immediate best seller, with selling over 428,900 copies. Steinbeck, who lived through both the Great Depression and the Dust Bowl, sought to bring attention to how families of Oklahoma outdid these disasters. Steinbeck focuses on families of Oklahoma, including the Joads family, who reside on a farm. The Joad family is tested with hardship when life for them on their farm takesRead MoreThe Grapes of Wrath by John Steinbeck702 Words   |  3 PagesJohn Steinbeck’s use of the intercalary chapters in The Grapes of Wrath helps weave the reader’s sympathy of the Joad family into a more broad sympathy for the migrant farmers as a whole, in the hopes that the readers would then be compelled to act upon what they have read. During the Great Depression, people had a big disconnect about what was happening in various parts of the country. People often struggle to find sympathy for events when they can’t even visualize a person who is suffering throughRead MoreThe Grapes Of Wrath By John Steinbeck2144 Words   |  9 PagesThe Grapes of Wrath is a well-known beloved novel of American Literature, written by John Steinbeck and published in 1939. Whoever said a road is just a road has not read The Grapes of Wrath. From the time we read when Tom Joad, novel’s protagonist, returns home after four years in prison; the meaning of roads changed. Route 66, also known as the mother road the road of flight, was a lifeline road, which allowed thousands of families to pursue their hopes and dreams. This road is also the road thatRead MoreThe Grapes of Wrath by John Steinbeck1014 Words   |  5 PagesJohn Steinbeck’s novel, The Grapes of Wrath, was first written and later published in the 1939. Fr om the time of its publication to date, the exemplary yet a simple book has seen Steinbeck win a number of highly coveted awards including Pulitzer Prize in 1940 and later on Nobel Prize for Literature in 1962. Set at the time of the Great Depression, the book most remarkably gives a descriptive account of the Oklahoma based sharecropper Joad’ poor family in the light of economic hardship, homelessnessRead MoreThe Grapes Of Wrath By John Steinbeck1064 Words   |  5 PagesThe Grapes of Wrath, originated from a John Steinbeck’s book, a legendary film that focus on a major point of American history. The story follows the Joad family on their journey to California trying to survive the hardships. This film, focus on the social problems of America like the Dust bowl, The Great Depression, and industrialism. The Grapes of Wrath was filmed in a journalistic-documentary style, which displayed the realism of the epidemic in the thirties. The thirties the period The Grapes

Indian Removal Act Of 1830 - 1155 Words

Tanner Barnett Professor Jennifer De Maio Pols 355/FA 2015 20 October 2015 Indian Removal Act of 1830 The Indian Removal Act of 1830 was an act that helped aid the expansion of the United States population into the southernmost states, occupied mainly by Native Americans. The act was a long time coming, especially with President Andrew Jackson, a long-time proponent of Native American removal, at the helm. This paper explores the history leading up to the law, the introduction and passage, as well as the sometimes-tragic implementation of the Indian Removal Act of 1830. The early 1800s was a time of great expansion in the United States, stemming largely from the purchase of the Louisiana territory from France in 1803. These lands, however, were inhabited by what is known as the â€Å"Five Civilized Tribes† of Native Americans, the Creek, Choctaw, Cherokee, Chickasaw, and Seminole nations. They were called â€Å"Civilized,† in particular, because they had implemented writing systems, many were fully literate, had schools, and learned English. T hese tribes were more assimilated than any others had been, and were considered still savages by Anglo Americans. The occupation of these lands led to a policy of removal, beginning in 1830, that aimed to â€Å"separate the [Native Americans] from immediate contact with settlements of whites; free them from the power of the States; enable them to pursue happiness in their own way and under their own rude institutions† (Jackson 1829). In otherShow MoreRelatedThe Removal Of The Indian Removal Act Of 18301820 Words   |  8 Pagespolicy of the Government, steadily pursued for nearly thirty years, in relation to the removal of the Indians beyond the white settlements is approaching to a happy consummation. Two important tribes have accepted the provision made for their removal at the last session of Congress, and it is believed that their example will induce the remaining tribes also to seek the same obvious advantages.† (Jackson, 1830) This quote from President Andrew Jac kson showed the happiness of the â€Å"white settlers† ofRead MoreIndian Removal Act Of 1830868 Words   |  4 PagesIndian Removal Act of 1830 The Indian Removal Act was signed into law on May 28th 1930 during the presidency of Andrew Jackson. Perhaps best known as the black eye of the administration and overshadowing his presidency’s accomplishments, the Indian Removal Act was passed into law to allow the president to negotiate with Indians to purchase land they occupied and offer them lands west of the Mississippi. The Indian Removal Act of 1830 could also amount to pure greed and racism, the beginning of theRead MoreThe Indian Removal Act Of 1830940 Words   |  4 PagesThe American’s desire for expansion of their nation and economic growth has always been their main interest and goal. The Indian Removal in the 1830’s was a great example of America’s efforts to expand through North America and their motivation to economically improve through profitable opportunities. When comparing the Indian Removal and the events that followed the Treaty of Paris, a similarity in the expansion of America i s discovered. Labor, politics, and economics of America during the two erasRead MoreThe Indian Removal Act Of 18301083 Words   |  5 Pages The Indian Removal Act of 1830 was a law passed by President Andrew Jackson that provided the funds for the removal of the Indian tribes found in South. These tribes were the Cherokee, Chickasaw, Choctaw, Creek, and Seminole. Slave states, following the lead of Missouri who in the 1820s forced its Indian population to leave, saw the opportunity to expand their industry in the fielding of cotton by â€Å"converting Indian soil into slave soil.† That along with the finding of gold and simply the desireRead MoreThe Indian Removal Act Of 1830892 Words   |  4 Pagesstudents are analyzing is; what are the major effects of the Indian Removal Act of 1830? The students will be given several data sets of events that occurred after the act was initiated and draw conclusions and revise their thesis statement as they go. The big idea of this lesson to have students understand the importance of the Indian Removal Act and it is essentially only the beginning of the journey that Indian tribes had to face after the act was initiated. It led to many heartbreaking events thatRead MoreIndian Removal Act Of 1830923 Words   |  4 PagesIt gives me pleasure to announce to Congress . . . the removal of the Indians beyond the white settlements is approaching to a happy consummation† (Jackson, 1830, para.1). With promises of new lands, protection, and monies, President Andrew Jackson portrays the Indian Removal Act of 1830 as beneficial to Indians, wherein governmental financial gain is incidental. However, when considering land transactions and gold discoveries, the true beneficiaries are revealed. While strengthening the States’Read MoreThe Indian Removal Act of 18301123 Words   |  5 PagesTHE INDIAN REMOVAL ACT OF 1830 Migdalia Tuero HIST101: American History to 1877 Professor Kathleen Davis February 13, 2014 There are several historical events and issues that have impacted the contemporary political development among American history. In the history of America one of these groups are the Native Americans. The white man throughout the South called for a removal of the Indian peoples. They wanted the Native Indians to be resettled to the west because their presence createdRead MoreThe Indian Removal Act Of 18301299 Words   |  6 Pageswere many diverse, and complex views when approaching this subject matter; however, in 1830 President Andrew Jackson passed the Indian Removal Act, which forced Indians to relocate from their homelands in south east to land west of the Mississippi river. This granted the U.S. a large portion of new rich land, unfortunately it was at the expense of the Native Americans. When passing the Indian Removal Act of 1830, President Jackson relied on teleological utilitarianism ethnic views, in that he focusedRead MoreIndian Removal Act Of 1830923 Words   |  4 Pagesbut the Cherokee removal was the cruelest work I ever knew†, remarked a Georgia soldier who had participated in the removal of Indian Natives during the mid-1800’s. As a result of the Indian Removal Act, Indian natives have been perceived as mistreated and cheated throughout history. The Indian Removal Act was passed during the presidency of Andrew Jackson on May 28, 1830. This act granted authorization to the president to exchange unsettled lands west of Mississippi for Indian lands residing inRead MoreThe Indian Removal Act Of 1830865 Words   |  4 PagesWhen the Indian Removal act of 1830 was enacted, the Cherokee Nation panicked. The Cherokee, specifically the romanticized Tsali, did their best to preserve their culture in the mountains of North Carolina, but what really saved them from their harsh fate that so many other Cherokee faced, was there white chief, William Holland Thomas. The Cherokee were â€Å"disagreeable and dangerous neighbors,† but th ey had a powerful ally in Raleigh, who saved the Eastern Band from a much harsher fate. The Eastern

Tobacco Industry Corporate Social Responsibility - Free Samples

Question: Discuss about the Tobacco Industry Corporate Social Responsibility. Answer: Introduction: Strategic management is the process of evaluation and formation of effective strategies performed by the management team on behalf of owners of organization along with the stimulation of attainment of desired goals and objectives considering the internal and external environment. This procedure develops certain plans in order to attain the desires of the organization and these plans are developed on the basis of organizational requirements, rules, regulations and policies. While developing the strategies for the organization, it is necessary to consider some important points such as external and internal marketing environment, current position in the global market. Coca-Cola and PepsiCo are two big brands of soft drink industry and both of them plays effective role for being each others competitor. Strategic planning is a combination of objectives, plans and policies which is done to develop effective organizational strategies with regards to attain competitive advantage in the marketplace. An organizations efficiency could be determined with its strategies, thus, it is necessary for every organization to consider every crucial aspects such as external and internal business environmental conditions before developing strategies in order gain competitive advantage. in terms of international market, Coca-Cola is considered as strong because it holds almost 50% share of the overall non-alcoholic market share in the global market whereas, PepsiCo holds approximately 25% market share. This means, PepsiCo nowhere stands close to Coca-Cola in the international beverage industry. But due to few companies engagement in this industry, PepsiCo is considered as the direct competitor for Coca-Cola in the global market (Cassidy, 2016). Rivalry amongst both the companies is bit old now but still competition between PepsiCo and Coca Cola is considered to be the top rivalry between the two recognized international brands in the world. Thus, PepsiCo tries to attain competitive advantage by adopting unique and innovative measures in their strategies while Coca-Cola is doing the same as defensive strategies in order to maintain their acquired image in the global market (Ling, 2017). External Analysis (PESTLE analysis) Political factors such as governments policies, interest of political parties, etc. influence the performance of beverage industry. In relation with the smooth functioning, both companies i.e. PepsiCo and Coca-Cola have fulfilled all the political factors. Coca-Cola and PepsiCo both have developed its presence in most of the parts of the globe but due to different political conditions and political stability, both the companies are still struggling to enter into several parts (Shtal, et. al., 2018). Same goes with economic conditions, these are also varies country to country. It has been observed that some Asian countries have instable economic conditions due to which adopting license for execution of operations related to beverage industry. GDP, inflation rate, interest rate, exchange rates, etc. factors are some of the crucial factors which affect the performance of PepsiCo and Coca-Cola (Salmons, 2012). Social factors such as target customers tastes, preferences, recent trends, affect the demand of products. In terms of Coca-Cola, they have targeted the countries with high populations which are mainly Asian countries. Apart from this, hot climates are other major factors which are considered by Coca-Cola and PepsiCo in terms of increasing demand of their products (Stone Stone, 2013). Technological advancement is necessary for every company in every industry as it helps them to meet its customers demand in time. With the help of technological improvements, production capacity could easily be enhanced. PepsiCo and Coca-Cola have adopted recent technological advancements with regards to fulfil its target demographics demand along with minimising the wastage of water and other natural resources (Salar Salar, 2014). Legal factors Soft drinks are part of FMCG (fast moving consumer goods) market. Thus, regulations imposed by every country with regards to the production and distribution of FMCG products needs to be considered while developing strategies. Major environmental issues which Coca-Cola, PepsiCo and other soft drink manufacturer face are over-utilisation of ground water and other water resources. Along with this, disposition of waste, imposing control over excess utilisation of natural resources, etc. are some other issues which affects the whole beverage industrys performance. With this regard, both the companies have developed sustainable development policies under which various projects have been executed to save environment as well as other natural resources. Internal Analysis (SWOT) Strengths Weaknesses Coca-Cola PepsiCo Coca-Cola PepsiCo Strong brand reputation Creative and solid brand marketing Growing product portfolio Global experience Brand Equity Customer Loyalty Less diversified portfolio Value addition Competition Product dependency Failed products Opportunities Threats Coca-Cola PepsiCo Coca-Cola PepsiCo Various successful brands to pursue High brand recognition Healthy drinks Improve brand image Improve customer relations Research and development Intense competition from PepsiCo Imposition of taxes Health factor Competition from Coca-Cola Economic slowdowns Government norms and regulations Health factor Competitive analysis Competitive analysis is the method under which primary competitors positon is being evaluated by effective measures. This could be done in various forms such as by evaluating the revenues, strategies, brand reputation, value, etc. Coca-Cola and PepsiCo are one of the biggest rivals in the global market and their rivalry is continued since a very long time. They both have been compared lot of times on various aspects. The major factors on which success of soft drink is based on are availability, cooling, visibility, and range. Under this, availability determines the availability of products at any store. Visibility means that if Coca-Cola is present at any store but it is not visualised then availability will be of no use at that particular store. Cooling plays crucial role in the success of soft drinks because until and unless, soft drinks are not chilled, they are of no use. The last factor is range and it impact over the revenues of the companies. Availability of all flavours in al l sizes is known as range availability (Muzumdar, 2014). With the help of competitive analysis, current position could be determined along with the determination of strengths and weaknesses of direct competitors. Competitive analysis plays vital role in corporate strategy. In terms of Coca-Cola and PepsiCo, they both are primary competitors for each other. In terms of gaining competitive advantage over each other as well as to maintain the acquired position in the market, following strategies have been adopted by them: PepsiCo: Being a global leader in soft drink, organization focuses over meeting customers needs and enhancing brand value by synchronizing with local and traditional events. In order to enhance demand of their product, PepsiCo launches discount and attractive offers time to time along with attractive slogans and mission statements (Nganga, 2012). One of the solid weapons Pepsi have in their armoury is internal flexibility provided to its employees. In this manner, PepsiCo has given freedom to every manager, salesperson, etc. to promote PepsiCo at their own in order to enhance the demand as well as consumption in the market to gain competitive advantage over Coca-Cola (Bonnet Requillart, 2011). Pricing strategy also plays crucial role in terms of enhancing the demand of the products, thus, PepsiCo has adopted several promotional and discount offers in terms of attracting audience. Due to fewer margins in this industry, both the companies compete with each other at very less rate of profit margin. For example: if Coca-Cola is selling a 500 ml bottle at $0.10 then PepsiCo will reduce its prices to $0.09 in terms of raising demand of their products. Current revenue of PepsiCo is US $ 63,525 million. Coca-Cola: They set up brand image and reliability amongst the target audience by synchronising with mega and popular events such as Cricket World Cup, FIFA World Cup, etc. Apart from this, Coca-Cola has also entered into local markets and with the motive of making customer relations, various local events have also been promoted and sponsored by them (Cuganesan, Guthrie Ward, 2010). In terms of flexibility, Coca-Cola requires approval from its headquarters before starting any promotional or marketing campaign. The same pricing strategy has also been adopted by Coca-Cola but due to huge market share in the global soft drink industry, Coca-Cola focuses over product diversification, maintaining its brand image and on improving quality of its products rather reducing the prices of soft drinks to increase sales. Current revenue of Coca-Cola is US $ 35.410 billion. Industry analysis It is a tool which facilitates a companys understanding regarding its position in the market in comparison to the other companies of the same industry. It helps the companies to develop their strategies in an effective manner considering all factors. It also helps the companies to identify the threats and opportunities as well as to analyse their strengths and opportunities to gain competitive advantage. Industrial analysis could also be evaluated with the help of Porters five forces (Adeoye Elegunde, 2012). This force has low impact over both companies performance and this is because large numbers of suppliers are available in the market and switching costs is also low. In the same manner, it is bit easy for both the companies to switch suppliers at one call while, it will be bit difficult process for suppliers to switch from such companies in one move. Main factors which plays crucial role in bargaining power of suppliers are availability of large number of suppliers, and switching costs for suppliers are also high. Induvial bargaining power of customers is also low because sale of one bottle will not impact organizational overall sales. But there is slight difference between PepsiCos soft drinks and Coca-Colas soft drinks. Thus, this factor could affect both companies performance in negative manner. Coca-Colas customers do not focus over price. Due to several factors such as huge investment required, existence of big brands, etc., newcomers fears to enter into beverage industry. This is because large investment is required in every part i.e. from operations to marketing. Apart from this, customer loyalty of customers for existing brands is also high (Dorfman, et. al., 2012). Threat of substitutes Major substitute product for Coca-Cola and PepsiCo is each others products. Due to large products product offerings, availability of substitute is high for Coca-Cola in relevance with PepsiCo. Quality factor also plays crucial role in terms of making threat of substitute bit strong. Switching costs for customers is also low. Thus, this factor has bit huge impact as compared to other factors. Rivalry amongst Coca-Cola and PepsiCo is intense and both are considered as vital players for the beverage industry. There are some small companies also exists in the beverage industry but they does not have much potential to impact Coca-Colas or PepsiCos business. So, it could be said that rivalry between the existing firms has strong impact. References Adeoye, A.O. and Elegunde, A.F., 2012. Impacts of external business environment on organisational performance in the food and beverage industry in Nigeria.British Journal of Arts and Social Sciences,6(2), pp.194-201. Bonnet, C. and Requillart, V., 2011. Does the EU sugar policy reform increase added sugar consumption? An empirical evidence on the soft drink market.Health economics,20(9), pp.1012-1024. Cassidy, A., 2016.A practical guide to information systems strategic planning. CRC press. Cuganesan, S., Guthrie, J. and Ward, L., 2010. Examining CSR disclosure strategies within the Australian food and beverage industry. InAccounting Forum(Vol. 34, No. 3-4, pp. 169-183). Elsevier. Dorfman, L., Cheyne, A., Friedman, L.C., Wadud, A. and Gottlieb, M., 2012. Soda and tobacco industry corporate social responsibility campaigns: how do they compare?.PLoS medicine,9(6), p.e1001241. Ling, X., 2017. Customer Relationship Management: Case study Coca-Cola Company. Muzumdar, P., 2014. A Study of Business Process: Case Study Approach to PepsiCo. Nganga, C., 2012. Coca-Cola Company. History, SWOT analysis, maketing strategies. Salar, M. and Salar, O., 2014. Determining pros and cons of franchising by using swot analysis.Procedia-Social and Behavioral Sciences,122, pp.515-519. Salmons, A., 2012. 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